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Berrett-Koehler Discussion Guide for
The Fourth Wave
Business in the 21st Century
by Herman Bryant Maynard, Jr. and Susan E. Mehrtens

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  • We identify "hallmarks of change" that characterize this time of transition. What trends do you see occurring in our world now? How are these trends likely to impact your business? Which trends impacting your business have you already seen?
  • Do you think the worldview we delineate in chapter 2 as the "Fourth Wave" is very realistic? Does it matter if it is or isn't realistic? Why is it important to posit a Fourth Wave beyond the Third?
  • What is your reaction to the idea that the future role of business is as global steward? If business does not take up this task, what institution in society will have the resources, "global reach," and power to do so?
  • As you analyze your company, what is its most valuable asset?
  • How do you measure the performance of your company? Will these parameters be adequate as we move into the 21st century?
  • How would your business be different if you used the new parameters of the "living economy"?
  • What type of organizational structure characterizes your business? What is your reaction to the team-value model of corporate structure? Would self-directed work teams benefit your business?
  • Does your business maintain the "structural violence" that pervades modern society and corporate life?
  • Define the "community" of your corporation. Is this definition more in Second Wave, or Third Wave?
  • What opportunities are there for your business in environmentalism? How can a proactive response to ecology create competitive advantages for your company?
  • What is appropriate technology? Are you applying it in your business? If not, how might your business benefit if you did?
  • All over the world now people are "waking up." What influence is this having on your business? on your own life?
  • What is your vision for your company in the 21st century? Does it differ significantly from our vision of the future? If so, how?


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